2025-01-09 TIL: WIIFM Principle & the Meaning of Level
🌱
WIIFM
WIIFM stands for “What’s In It For Me”—a simple yet powerful question people naturally ask when facing change.
- This principle helps you understand stakeholders' needs, motivations, and expectations.
- By applying WIIFM, you can tailor communication to show how changes benefit others, making it easier to gain their support and engagement.
Level
Level has multiple meanings depending on the context:
- To make a surface flat or even.
- Example: Level the wet cement before it sets.
- To completely destroy a building or area.
- Example: Devastating wildfires in the LA area have leveled entire neighborhoods as firefighting resources are stretched thin.
